Entry for D&AD New Blood Award ‘Airbnb’ brief.
This campaign sets out to communicate the idea of ‘belonging’. It represents the minutiae of everyday life that connect us and the ways in which they differ across the globe. The way we experience familiar objects may differ but at the core they are still the same. Just like home. Mustard is just one example of the many food items we all use and recognise but prepare in different ways.